Here is why Steem open social platform is the worst nightmare of established closed social systems such as #facebook, #youtube, #twitter:
https://steemit.com/waivio/@grampo/open-social-platform
and an older post:
Why distributed blockchains are more important than the Internet
https://steemit.com/distributed/@grampo/distributed-blockchains-more-important-than-the-internet
also Waivio Whitepaper (introduction of objects on Steem blockchain):
https://www.waivio.com/waiviowhitepaper.pdf
And I am super excited to introduce concepts of Attention and Reference Trading on the upcoming SteemFest!