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Thanks we could certainly try a slogan and try topic based campaigns too. We don't have to stop after doing it once and some experimentation will be necessary to find what works best. I would suggest not using the "pizzagate" thing because we don't want that association to be in people's minds when they think of Steemit. I think maybe something more positive might be better. What do you think?

I suggest you google "social salience". I spent most of my career in the ad industry but it will take too long to explain. Have fun

Social salience - will do:)

Do you have any suggestions for a good book on marketing and possibly marketing psychology?

I mentioned this in a reddit thread the other day, wait til people realize voat = reddit.