don't know what you saw, but Yours is growing a lot day by day. Users are getting more and more and the site is getting more complex. Finally the most important thing is you earn right now on Yours, now after 7 days, also your content don't get paid only for 7 days but forever.
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Yes, I did notice that most of the top-paid posts have been around for months and you can still vote on them.
if you lock things behind a payway, i think you are no longer focusing on social media, but rather a knowledge based website instead or a hardcore fan base that is willing to pay subscription services for specific content. Do they compete? I think they do on some level. I think steemit is more social media, and yours.org seems more viewer-performer.