I am starting to change my mind on this issue. It is clear when zer0hedge started it was taking advantage of ZH. I still do not think it is wrong to post material from other sources as long as it is linked and cited and used as a point to start a conversation. But doing it WITH the name zer0hedge is wrong and could be construed as infringement to some copyright issues, IMO
John Smith doing it is ok, but to mimic or confuse at first glance is risky.
This is a complex issue. It crosses so many laws and opinions.
Everyone has a right to spread and comment on whatever they want.
It's not right to impersonate ZH with a name so close in spelling that it deceives a vast majority of it's readers. Headlines do count as does first glance and reasonableness, of course that is IMO.
Just change the name and continue fair use. Maybe ask for a job with ZH, or offer a service. Lot's of content providers should post here but do not.
It is not a job a average family member, friend, or employee can technically accomplish. Find a solution. But really it is only the internet and we are all going to die in a 100 years or less at one time or other, so does it matter that much?
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Things to consider
Do I compete with ZeroHedge on Steem?
If ZeroHedge was to verify itself on Steem and post they would no doubt make 50x more than me and I'd me making close to nothing... because people would prefer to be supporting their editing work instead of my curation and formatting work.
If Steemit was better designed then maybe ZeroHedge could make a claim for the proper name @ZeroHedge
But that's not unusual for some people to have to use @TheReal... or some sort of prefix on twitter.
Is this more likely to trigger Zerohedge sue the steem blockchain (a preposterous concept) or it more likely that ZeroHedge will see a value in on-boarding steem?
I think the later is very unlikely because although most of the smart people are using an ad blockers Zerohedge is one of the most advertisement laden website and would for a long time to come be making a whole lot more money this way.