Anyone that throws in enough money to get more SP can become a whale as I understand it. That means you can have unethical or ethical whales. I've been thinking about this topic all night and formulating it into a post of my own.

Those who are ethical and seek to further good ideals need to compete with those who are unethical and that seek to further bad ideals. It is a battle, not a balance, and good people need to seek and use power to the benefit of their causes.

If they do not, only their enemies will. That leaves some ideals as lost.