steemit has a way of directing people into loving it!

I completely agree! As long as we start off with the message where Steemit is a fun and exciting new way to imagine a social network, and provide all of the interesting concepts aside from money as the first pitch, ending with the potential to earn money, I think the user base will grow much faster and stay active for longer!

I believe The money side should be considered more of an "investment" as opposed to how someone might be paying their Day-to-day bills. "Steemit, the next big crypto currency where you can invest in your future by investing in yourself, and making friends along the way!"