Thanks. Pretty much everything you're saying about MB Goats could be applied to Promoted posts. The differences between the two are subtle except that MB is decent at giving visibility in ways that Promoted did not when I tried it.
I see Steem's potential as its ability to support multiple different types of content and communities. I don't subscribe to the idea that Steem should do nothing but take on Facebook or Medium or Instagram. It can do all of these with the right tools build upon the blockchain and the community to support it.
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The SMT's will indeed provide multiple niche products. APPICS being the first to market with an Instagram competitor. Steem is going to do just fine. Steemit? I'm not so sure about.
If they want to take on anyone, mainly they just need to make it easier to use.