Yeah that's true Quality is the master key, but it's obvious that many steemians don't know this or are just too lazy to work harder to deliver something of a good standard. Some will just drop a picture expecting the picture to generate some SBD, and when they aren't getting what they expected, they decide to boost their rewards with a bot.
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Or, more likely....they ARE a bot. There is pretty decent bot-created content on here. At first glance. But it's insulting.