I'm not sure if it is the same as what google has created. I do use duckduckgo, but again, I'm not sure exactly the dynamic you refer to in those two cases as it relates to Steemit.com.
With Duckduckgo my feeling is "privacy is the focus". With Google, "no real privacy, but hey we won't do bad things!" is the message.
With what I mentioned with Steemit, I'm not seeing your parallel. Would you mind fleshing out your thoughts for me?
Cheers