As a new user, i view it as a matter of perhaps modifying the reward structure as described by several above, but equally important is modifying expectations. If the pitch is "blog and get paid", the motivation and expectations of new users center on the "paid" part. The product will need to deliver/meet expectations on that or disappointment and flight will ensue. My sense is that mainstream social networks are built on a premise of parity (each user vote is equal). If steemit is to diverge from that standard, it should be made painfully obvious as to why or new users will feel 'cheated'. That said, i see great potential in the platform and plan to stick around.
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The more I think about it, creating accurate expectations will be increasingly key to user retention. I love the article @senseiteekay wrote in hopes of setting realistic expectations. However, I doubt a new user will stumble on it. I have seen and written love letters to Steemit, praising everything it might do for humanity and pledging my sword. It makes sense that such posts do well as they are inspired and electrifying. Yet, all that joyful optimism has the unpleasant side-effect of misrepresenting Steemit to new users. Even helpful posts about improving ones articles make it seem like post quality decides payout, which is unfortunately not yet accurate. Maybe there'll be a helpful introductory message in the private messaging feature. Maybe mentorship will take off in some cool way. Maybe it already has. ;)