I'm building a social network that is tied to Facebook, we launched a month before your site, so I have some feedback. Steemit has some strong points that move me to bid long term, yet there are things that should be fixed soon.
For example Retention, it is a great metric, yet it would be discouraging if not measured correctly. So what is your definition of "active user"? Or even ask: What kind of user activity fuels this platform? So you can report high user activity, but if users don't contribute value, then you got a worst problem.
Other big issue you guys have is to make it more clear how exactly people can spend STEEM, otherwise it will all keep feeling like a SCAM, the easier you make for people to spend their money, the stronger you'll get. That is a mistake I see happening in many other crypto projects and social networks, which only leads to frustration and miscommunication.
Hope this helps!
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Active user is merely tracked as someone who logged in. That doesn't tell us much about engagement, it does tell us about who's leaving and not coming back. In and of itself that lowers engagement through attrition.
Thanks for the comments
You are welcome :D
-- develCuy