The only thing I think is ridiculous is the price, man. "Oh, boy. I can't wait to spend 3 hours setting up all these cardboard toys for my kid, just for them to break after being used four or five times! This was well worth the $70 I spent!" You can't expect cardboard toys to last for several months, or even weeks probably, when they're being dicked around with by kids.
It just boggles my mind how it's $10 more expensive than a triple A tier game is these days. I could see it being a practical thing to get for children if it cost around, like, $9.99-$14.99 or so. I just heard about this like an hour ago, so I'm still just kinda shocked about it.
It's because it comes with a game. Not to defend spending $70 on cardboard, just saying. It's Nintendo we're talking about though. I love them but they built their fortune on getting us to buy the same games over and over, and getting us to pay modern console prices for last gen hardware. They make greed an art form.
At least EA wasn't the one who made it, otherwise we'd be seeing an extra $100 on top of the price for future cardboard DLC attachments.