Yes, I am an innovator. No surprise there then :)
Black Swan.... hmmmm... can have very catastrophic negative conoctations and memories, this term. I am quite sure that is not how you are using it or intending it in this context though :)
2 simple ideas I thought of (a) Re:Commerce and "Official" Steemit merchandise - T-shirts, Buttons etc,. Slogans like Full Steem Ahead , Steem on By, I'm Steeming! (How about you?) Steem Zone etc.
(b) If you have their ear, get the Whales to start a Mermaid category for you ladies on here :) Best Wishes for now!