Are you aware that AI can be creative as well? And that is the idea behind the concept of the interactive evolutionary computation. AI can enhance the creativity of content if used right.
References
https://www.aaai.org/Papers/Symposia/Spring/2008/SS-08-03/SS08-03-006.pdf
On that note, one particular video came to mind:
Better link on the topic...
@dana-edwards @fabiocortes10 http://www.creativeai.net/