Oh dear, you're completely missing the point. If you know any successful business people, either personally or via forum or blog, ask them how important they think marketing when it comes to new ideas and products.

The unanimous answer you get should enlighten you to the plain simple truth of the matter. No marketing = no business.

but this is the hand we are dealt at this point. All we can do is make the most of it going forward.

Or we can make a bit of noise and demand change; I know which I prefer.

Cg