Good point @andrew0, it feels like going for profit doesn't really pay off on Steemit. I actually suppose it doesn't pays off in life too (and this make me think to another field - business itself - where some research shows that chasing money is not the best strategy to make money - One of the paradoxes of business is that the most profitable companies are not those that are most profit-focused).
As you says, we grew up a competition-based society - time to be different on Steemit!