Yeah, I don't think we should message it has a game but frame it like it is one. Squidoo and hubpages have done something like this. I believe they are the closest thing to what Steemit.com want to attract. Budding writers who want to earn a living by writing.

These people tend to be ready to go through hell and high water to get to their goal of writing for a living. (or extra money on the side)

If we frame it in a way that is like a game then it makes it more enjoyable for those people.