This discussion is very interesting. My first post here was about a related topic - a "Steemit button" or "Steemit plugin" that could be implemented as a Wordpress plugin, for example. It would contain an upvote button and a comment section.

The problem is if the authors post all the content of their articles to the Steem blockchain, they will probably get problems with duplicate content. Search engines would ignore their posts on their blogs/websites because Steemit is much more popular.

So inevitably if Steem develops in a more website-agnostic solution (a blockchain based Disqus-Flattr hybrid) at least a part of these authors would post only a part of the content to the Steem blockchain - link, title and meta description, for example. That would not be bad however, it would be a bit more like Reddit, and it very probably would lead also to a more diverse authorship with more diverse topics.