Just checked it out, seems pretty dead. Funny enough their 5% cut might seem like a lot but that's better imo than what % of the equity here is held by the corp. They made the huge mistake of not eating the costs and charging 0% until the site got bigger, they have an easier to market domain name than steemit does. Probably doesn't help that the site uses BCH.
Wonder who is backing them, they seem to have two job listings up, maybe the low equity offered is just a bluff to make it seem like they're not desperate.
don't know what you saw, but Yours is growing a lot day by day. Users are getting more and more and the site is getting more complex. Finally the most important thing is you earn right now on Yours, now after 7 days, also your content don't get paid only for 7 days but forever.
Yes, I did notice that most of the top-paid posts have been around for months and you can still vote on them.
if you lock things behind a payway, i think you are no longer focusing on social media, but rather a knowledge based website instead or a hardcore fan base that is willing to pay subscription services for specific content. Do they compete? I think they do on some level. I think steemit is more social media, and yours.org seems more viewer-performer.