The job IS too big for them. I have seen way too many people who just insert a Youtube video and share. Not text whatsoever, just the title. What kind of effort are they putting in? I guess as users we can only mute and not reward this behavior by not upvoting. If this feeling is shared through Steemit, then eventually this behavior might stop.
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That is what I'm hoping. Down voting is an option too. You have to be careful and make sure the spammer has less SP than you. ;)