Facebook campaigns = Click / Like Farms
I don't trust 1% of any of the data because it's all fantasy, only 5% of that number are REAL users, the rest are clicks and likes probably made in some click farm in Pakistan / India or China. Have you seen the data regarding the geography? even aimed at Venezuela, where were the click made @chitty ?
The campaign was aimed at Venezuela... I guess that if we had the registered accounts then we could find out if the clicks were real or not... I hope that real users signed up and that they are blogging away now!