Great post @gigafart, I used to 100% believe YouTube was a freight train that no competitor could stop. In a sense that still remains true, it is impossible for any competitor to go up against them directly. I never once considered that it would be the conductor themselves to derail the train, and that's exactly what we're seeing here. YouTube is too big to fail, the only way it will go down is if they light it on fire themselves.
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We're witnessing a change in the culture. A distaste for centralization, advertisements, and the selling of private user data. Google has lots to worry about.