I think the way to play Minds is to connect Facebook and Twitter to it. So for instance if you have Twitter connected to your YouTube account and you upload a video then maybe you could get it to blow your content to Twitter and then it would automatically put it on Minds as well. So it would just be another place your content got shown on and you would be casting a larger net but you wouldn't spend time there unless it got really big in the future.
That is my thinking.