@tracemayer: this was an excellent discussion between you two. Thank you for posting. @marketingmonk knows his stuff.
IRT your discussion on 'controlling narratives', I wrote [this for BTCMagazine back in Feb and it ties in directly with that: https://bitcoinmagazine.com/articles/i-m-a-former-green-beret-here-s-how-i-would-bring-down-bitcoin-1456165726
Nice to hear the topic regaining traction with all of the news about the hacks coming out recently. Awareness of the tactic and strategy is the best defense.