Yes, definitely too far ahead of its time. I remember reading about when credit cards were barely out a lot of storeowners would be like 'take that plastic thing outta ma store! we only accept hard earned cash'. lol.
In the case of bitcoin, people just think it's a big scam like tulips or dotcom, especially when you tell them that they are mined with computers. Then they think it's a get rich quick scheme. and THEN when they ask about the exchange rate and you tell them it went from a few cents to a high of $1200, it's just darn impossible.
But for those who aren't scared away, I've given most of them an extremely well-written article from medium.com. https://medium.com/@nik5ter/explain-bitcoin-like-im-five-73b4257ac833