At first it might have helped to spread the name out @therealwolf, yet the implications are huge:

• there is (almost) no understanding of what is SP and the benefits of holding/investing in bots/curation
• people in the crypto-universe can not see opportunity in staking SP if they are outside of Steemit, meanwhile the crypto is STEEM itself
• There is no knowledge of Dapps or STEEM usage.

Holding SP is basically running a masternode, without fixed costs of a server/machine 24/7 online on a top 50 coin and with great return. That is something that @ned and his team needed to market hard.