I know this isn't directed at me, and I think Luke might have some more insights that I'd like to hear. That being said, I think the main reason for it is that really the only people that want Bitcoin payment options are people who have Bitcoin. And that's a very thin slice of the population overall. The barriers for Bitcoin's success as a payment option are the same as Bitcoin as a whole... Perhaps the most relevant here is that for most people it represents the solution to a problem that doesn't exist. They can buy things online with their VISA or PayPal, so what is the advantage for the average consumer?
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Yep. Until people realize, "Oh, wait, the money I'm using is backed by violence and controlled / manipulated by a small group of central bankers?" then they have no motivation to explore something new. The number of people who come to that realization is very small, but I do think it's growing.
Another problem with BTC is that it doesn't track the US Dollar. Steem Dollars could fill a gap here (and possibly become a reliable exchange currency) since people can hold them without fear of inflation or deflation relative to USD.