Catch them young.
I think we can bring goldmoney to pupils in high school, this is going to have impact in future sales, we can highlight importance of savings, in this case, not in fiat but in gold.
I have been propagating reading culture in Nigeria since beginning of 2016, both online offline. Having a radio programme has really helped in engaging many people so far.
So I strongly believe that telling people about importance of gold and why they should consider it as an asset via a radio programme is cool, even better if we broadcast it in local languages. Here in Nigeria, number one goldophobia (sorry if this word is wrong) is fear of buying fake, inferior or low quality gold. Buying 18k at the price of 24k is not cool! Goldmoney can help solve that.
Almost every university have a radio station, this is a potent tool, we can reach the elites through their children.
If anyone make a video teaching people about goldmoney on steemit, telling them why gold should be an important asset, there should be a reward system if they have PoW (proof of work). Actually, @goldmatters is doing a great work here.