Agreed. And I think that Facebook does serve a purpose as far as networking goes and simple communication between friends, which this platform doesn't really have - or doesn't make as readily available. And you can definitely reach more people on Facebook (for now), but now you don't have to worry about content being removed or accounts being shut down because someone's feelings were hurt.
In other words - you can skip the BS and just create rich, quality content. Then you can use those suckers at Facebook to spread the message further and draw more people away from the platform, if they're looking to leave it.