Yeah, you are living the life of an elite content creator! 😀
Seriously, as you said it, you were already used to create content. Most people aren't.
I don't want to say, that special people like @gillianpearce above are not able to create good content or not eager to learn more about the marketing part - there are these people for sure - it's just that most consumers won't bother and won't have this motivation. I don't think, that we should automatically assume, that then we need more education for them. I propose to question, how we see Steemit as a platform and what our goals are.
Maybe Steemit was never made as a consumer platform like Facebook?
When this is clear, our take on marketing becomes a different one...
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I agree. I guess I've just never come across the "click for cash" marketing angle that tells people to make money here curating. As you said, the only way that works is if you're a whale and are always upvoting only your own comments and ample posts! That's just gaming the platform.
This is a place where good content creators can get paid for creating. I think that's the selling angle that's true. But it still requires doing that well for the way the platform works. And I think it also requires a little upfront investment of your own cash, like any business would.