I hope that this announced expansion is real and continuous, because unfortunately I have not been able to witness a real interest in many people to approach a new social network when they seem to be satisfied with the ones they have always used, even though the owners of such social networks are the ones who are really taking advantage of the unpaid work of the users to increase their wealth.
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I guess I had to wait for steemit as a social platform. I never saw the value in facebook, google hangouts or youtube. To me those all looked like kiddie playgrounds full of bullies(Trolls), and not very user friendly. So most of us new non monetary interest people are most like non-previous social media types, thus giving steemit a great advantage in learning how to build for us "social media" rejectors.