It's not cheating, but it's cheap ;-) I checked out Randowhales page. I couldn't find anything interesting, except of his endless posts about his service as advertiser. I must say, he's idea is genius. But I never would use it, it's kind of fake for me, kind of fake on my very own work. I don't like the fact, that somebody writes something or give me a vote without really meaning it, maybe without really liking it, or worse, with even hating it. So... it's nice to get some money with steemet, but it would let a bad taste in my mouth, if I did it that way. Just my two cents ...