honestly, I think Steemit is still too geek-centered for the basic user that is familiar with facebook or instagram (or candid, or snapchat, or medium, or flipboard or... so on).
people out there wants easy tools and step-by-step tutorial.
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I agree wholeheartedly @paolobeneforti. We have a huge learning curve which was never denied. You can see the quick interview with @ned at Steemfest Amsterdam. I know we've got a lot of devs working on projects and now that they have the freedom to hook into the Steemit economy, you'd better believe we're going to see some mainstream apps coming down the pipe. It's very exciting times.