It would be naive to think individuals wouldn't use Steemit as a means to drive traffic to their sites. It's the responsibility of the curators to ignore or maybe even down-vote posts that provide little to no exclusive, valuable content and just serve as a landing page directing to an external site.
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Yes, they'll have to find a way around this, but still think it's too early, let it grow?!
What do you mean...too early for what?