In an age of global connectivity language shouldn't be much of an issue. Hiring many translators is too expensive for smaller companies. So far they have been simply catering to less customers or the customer had to deal with a language they aren't super familiar with.

Most parts a pre-designed and supports drag n drop. Another huge selling point is professional Shutterstock photos which gets you high quality pics without the black market of plagiarism.

Lovely Hunt☺