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     6 years ago (edited) 

    CX could be the differentiator. @chintya

    Keyword CX: interest over time.

    It’s harder than ever to retain long-term competitive advantage. Your products cannot and will not sustain long-term advantage on features and benefits alone. Lower technology costs have lowered barriers to entry for many industries, making product and process imitation easier than before. What will set your business apart from the competition is not just the product, but the interaction you have with your customers. A study by Walker found that customer experience will overtake price and product as the key brand differentiator by the year 2020.
    Twistar