Here's a thought: create a class specifically for HR professional with the purpose of them excelling at ______. You can teach this class because you have a super ninja-like knack for _________ in the HR industry.
See where I'm going with this?
Use content marketing, social media stuff as your freelance work, or lesser priced products that you offer.
Use the class you teach and maybe put up on Udemy(?) as a medium to higher priced ticket item that you also sell and promote the snot out of.
Find one higher priced ticket item that you an promote (affiliate marketing).
Having three tiers of products to offer to your returning fans will bring in more than one source of income. Loyal fans, customers will eventually buy those larger priced items from you.
This is a great comment!!! Being able to integrate my skill set in HR as the main one but also offer the other skills and as other means and by establishing myself and creating a network I can then offer the higher tier services.
This is such a great idea.