Anyone can organise an event around Steem. If they do a good job then there's a chance Steemit Inc will get involved. I've been to a few small meetups organised by users. I was going to the Steem Camp in Germany, but now I know Steemfest is in Europe that takes priority. I probably wouldn't go if it was in the US, but I think you need something on that side of the Atlantic.
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Hence why I think having two big events per year would be ninja. Those who can will do both, but having the choices would be perfect for most.
Soon there will be enough users to have big events all around the world without people having to travel far. We just need organisers. The second biggest meetup I've been to was at the London Crypto Show. People just turned up there, including Roeland and others from abroad.