This seems to be a short term solution for wordpress users to bring their content from wordpress over to steemit. I think once steemit announces SMT's this will change the game for wordpress users. Instead I believe wordpress users will just create their very own Crypto and use SMT's so users can fully engage on their website.
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WordPress doesn't need to create their own crypto, they could just use SMT's or one of the other Tip users or something.