If it's a brilliant idea, let someone steal it so you don't have to do the hard work or pay for developers. Maybe you're a unique genius, but most people could learn a lesson from reading this classic blog post: The Value of Ideas.
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Don't get me wrong I've considered it a lot, but the idea involves poverty stricken areas and I worry a lot about people taking control with priority on profit over people, poisoning the idea. I want it to be an example of how much good Steem can actually do. If I can find a group I can trust, I've no concern handing it over - I've a useless set of skills when it comes to this stuff!