Utopian-io:)
Of course, I like all these nice and cool eSteem things and features, especially in the new design, but...

Most of the Steem applications are focused on the internal user. Their goal is to create a positive user experience for us, the Steemians.

At that time, Utopian is focused on the external consumer. They encourage promo, bug fixing, translation work done for other open source projects. It's a bit more complicated.
See the difference: