Yeah, there's a steep learning curve to Steemit. I don't know if this will ever be much of a replacement for a place like facebook, as much as steemians would like it to. The fact is that there really is no huge amount of stuff to learn to use facebook or instagram or twitter. I really see this as one of the biggest things holding back the steemit platform.

There is definitely some ways of making Steemit easier to use and browse, but the crypto stuff, lingo and stuff like that will always be difficult for the average person. Maybe some day Steemit with steemit communities there will be a higher chance of competing with reddit, but the regular social media stuff will stick around as long as using Steemit correctly and safely is something that you even need to make tutorials for.

edit: i'm upvoting my own comment because I'm an attention whore.