@ipromote is smaller as not everyone can afford to send 3 SBD to promote their posts, but @buildawhale has 2 million steem power and due to rounding errors with Steem we had to raise the bid to 3 SBD to prevent issues. So @ipromote is a smaller bot that can handle users who can't spend 3 SBD on their posts.
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Gotcha. So @ipromote is an easier way for most people to get their foot in the door for promoting their own posts, due to the cheaper price basically, right? I assume there are limitations concerning max bid on @ipromote since it's a new tool?
@buildawhale has a max bid of 50 SBD, @ipromote does not but it isn't as big so maximum bid hasn't been an issue.