Nike need some Steem for SMT creation but for account creation there can potentially be a pool of accounts available that the community provides. I actually have a feeling that they could use an SMT on their platform without having Steem accounts but unsure.
I think a smart market (smarter than smartmarket) will be the way to go to manage resources as well as a market for SMTs themselves.
I've not checked how many account tokens have been gathered up yet but I suspect it is not enough to on-board a million Nike users. Just another reason to keep collecting SP :)
Definitely not but, those costs for creation can be changed also as what happened with RCs needed to interact. I would say still collect :)
True. I can't see them being heavily discounted though just because we have a rush - seems more likely that the cost would increase?
Possibly. What I would imagine though is a large pool of accounts being distributed. To users as they need. Hopefully, many will already have a Steem account they can use to sign into Nike with or, any other Steem SMT service. One account that forms the base key for all other accounts.