Not that I do really much know about the subject, but from what I've heard, there is nothing what would make Steemit architecture exclusive and people are guessing now how long it will take for first Steemit clone to appear.
Could you provide a link for that "exclusivity declaration "?
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Even if it exists it is nothing but hot air until someone takes it to a court. And even then, the court's credibility influences whether anyone pays attention to it.