I think we definitely need to target the creative people, e.g. musicians, to get them on board and encourage them to bring their fanbase over too. That way they can be earning from what they would be doing anyway, e.g. posting music/pictures/videos. Aim for those with more to gain to start with. Big acts want a big ready-made audience. I see huge potential. Once a few start seeing the benefits word will spread fast. The Steem community need to help out to get them going when they join up.