Social dynamics and artificial networks overlap pretty greatly. That's how big data and the sale of it became a thing in the first place. I don't see this as any more or less dehumanizing than Facebook or Google, with an added benefit of the blockchain being more 'human' in many aspects.
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I would beg to disagree. People don't log into to Facebook to enjoy an artificial network. They log in to share stuff with their friends and family, and see kittens. Facebook may manipulate the algorithm to sort the content, but the minute the system starts to break that 'human' trust factor, the platform is dead to most people.