Great post @mikullovci! I agree that Steemit could benefit from a rebrand. Their user interface (I know it's still in beta) is pretty outdated as well, and doesn't offer much in terms of flexibility for typography.
In terms of the logo, I think it's so important, just because the crypto vertical has so many very well designed brands. When crypto is all about trust, the logos need to communicate that.
Yes, especially user interface, very well said.
Flexibility.. hmm I've just spend enough long time trying to transfer some STEEM to STEED DOLLARS inside my account and I gave up at the end. I wanted to promote this article and bought some STEEM and then I saw that I can promote it only using STEEM DOLLARS. I never understood why! It kinda reminded me when in 90's I had to shut down windows 3.0 in order to run another application in DOS. Shouldn't things be more easily nowadays?