They have to find a way to scale up the chain to be capable of doing more than 1 million transactions per second before thinking about smart contract.
In my opinion it's look like they just trying to make some money, because the price will go up so high.
If that the case then what a shame.
That would be very short term oriented. I feel like Steemit or at least the idea of a crypo based social internet is very much so a long term thing.