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I don't think the specific examples of @traf's actions are ad hominems, unless you consider those acts themselves socially reprehensible. Being upset at actions that harm the community is reasonable. The closest he came to ad hominem was 'irony'.

Frankly, @xpose is right on point, as I believe @traf and @therealwolf are simply seeking to create an environment that increases the profitability of the actions they currently undertake, that transfers Steem from the community to their wallets. Is that an ad hominem? No. It's my opinion based on the demonstrable actions they take. Those actions are factual, and stating that extracting our wealth is harmful to us is not an insult, but something else that most people would regard as a fact as well.

^This

Unfortunately the comment section is made of 90% emotion, 10% logic. Who knows maybe that's the kind of reward ratio that might make sense.